Pempo Communications

Senior communications for AI & tech companies that need clarity and credibility.

Fractional PR, messaging, media strategy, and founder visibility for funded startups that aren't ready for a large agency—but need experienced judgment.

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About

Most early-stage companies don't need a big PR agency.

They need a clear story, credible positioning, smart media strategy, and someone experienced enough to know what is worth doing—and what is a waste of time.

Pempo Communications is led by Jessica Jaffe, a senior communications executive with 25+ years of experience across agency, in-house, and independent consulting roles. She has worked with companies ranging from Microsoft, PayPal, Glassdoor, and Oracle to early-stage AI and technology businesses—including AI companies before most people knew what that meant.

She doesn't promise guaranteed media coverage. No credible PR person should. She helps companies become clearer, more credible, and better prepared to earn attention from the right audiences.

What I Help With

Communications that support the business.

Positioning & Messaging

Clarify what your company does, why it matters, who it's for, and how to explain it simply to customers, investors, analysts, and the press.

Media Strategy

Identify realistic press angles, target the right reporters, prepare pitches, and develop a thoughtful outreach plan that respects your stage and story.

Founder Visibility

Shape founder narratives, LinkedIn presence, bylines, speaking topics, and executive POVs that build credibility in your market.

Analyst & Influencer Relations

Build credibility with the people who shape market perception—from industry analysts to domain experts and key voices.

Launch Communications

Support product launches, funding announcements, partnerships, and major company milestones with coordinated, professional communications.

Content & Newsletter Strategy

Turn company expertise into useful content, founder posts, customer stories, and newsletter programs that compound over time.

Engagement

The 90-Day Communications Sprint

A focused engagement designed to create clarity, momentum, and market visibility in three months.

Month 1

Message & Materials

Company messaging audit
Founder and background interviews
Updated positioning and core narrative
Press and analyst angle development
Media and audience target list

Month 2

Visibility & Outreach

Pitch development
Founder LinkedIn and content plan
Targeted media or analyst outreach
Launch or announcement planning

Month 3

Momentum

Follow-up outreach and coverage
Content refinement
Ongoing communications calendar
Recommendations for next-stage PR

90-Day Sprint

$5,000/mo

3-month commitment

Ongoing Fractional

From $3,000/mo

Month-to-month after sprint

Project-Based

Custom

Launch support, scoped by need

Background

25+ years across agency, in-house, and independent consulting.

I've worked both inside companies and as an agency partner, which means I understand the difference between PR activity and communications that actually support the business.

Agency

Major global agency and independent practice serving technology, AI, SaaS, consumer tech, and B2B clients at every stage.

In-House

Communications roles at Microsoft, Glassdoor, PayPal, and Oracle.

Sectors

AI, SaaS, enterprise software, consumer tech, marketplaces, fintech, healthcare, and B2B technology.

Coverage Generated

The Wall Street Journal, The New York Times, USA Today, Financial Times, BBC, The Today Show, and more.